The ad agency I work for is very civic-minded. They give all of their employees the chance to get out and about in the community and make a difference. It’s both a blessing and a perk.
Every year my team in the Video Production department puts together a pro-bono video for a local charity. The first video we produced five years ago was for a local organization that provides housing options for men, women and families affected by HIV/AIDS. To date, the video has raised nearly $1,000,000 for the charity, SAVE Inc. Over the years, PForm has wrapped its arms around this organization … and it’s been fun for us to watch them grown alongside us.
Over the weekend, we shot our fifth charity video in as many years. It was for the local Kansas City chapter of The Ronald McDonald House. It’s an amazing charity that was founded back in 1972 to help parents with gravely ill children. Now there are Ronald McDonald Houses worldwide … providing a home away from home for families who have children in need of critical medical care.
We spent a majority of the day in the neo-natal intensive care unit at Children’s Mercy Hospital. We were interviewing parents with kids who were clinging to life. Mercifully, most were being nursed back to health. Yes, better living through chemistry, technology and the sheer love of their parents. A lot of the moms and dads were teetering on the brink of tears through most of the interviews. It’s never my intention to make people cry while I’m talking to them … but you could tell the waterworks could start at any minute.
At any given point the Kansas City branch of the RMH houses upwards of 40-50 families who have kids in the hospital or receiving medical treatment. Parent after parent mentioned the same thing … we don’t know what we’d do without this place. Most of the families were from smaller or rural towns. Traveling hours to visit their sick kids is not realistic or practical. Heck, most parents refused to leave the hospital room. How convenient to have the Ronald McDonald House less than five minutes away from Children’s Mercy.
The experience was definitely and eye-opener. I’ve never had full access to shoot in a hospital … let alone an intensive care unit. But every one was very candid and honest and wanted nothing more than to tell us how much the Ronald McDonald House meant to them and their families.